Zambezi recently rolled out a new website and tasked me with writing the copy. I developed a brand voice that sounds like Zambezi's everyday communications... informative yet conversational. professional, but not "Corporate." Proud and confident, yet down to earth.
Good creative deserves a good introduction. A hype line, if you will.
The people make the place, so why not show them off? My art director and I managed to gather photos and "two truths and a lie" bios from over 70 people... and pups!
Details matter. We made it a point to infuse the brand voice into the short stuff too.