spring cleansing was adidas Women La’s first post-launch week event. partnering with sweat yoga and saje natural wellness, we leaned into the start of spring and festival season to create an elevated self-care focused event for our new community.
Everyone who attended received a community branded hot yoga towel and Saje’s Pocket Farmacy to help them refresh their self-care routines.
I wrote a little info card to explain their gift and inspire them to experiment with essential oils.
Building a community is just as important to us as putting on a great event. We kicked off the night with a social hour on Sweat Yoga’s outdoor patio where our community could get to know each other, learn about essential oils, sample plant based Goldthreads Tonics and take photos by our plant wall.
We integrated Saje essential oils into the yoga class with some pre-class essential oil infused breathwork and a calming mist during the savasana at the end of class.
At the start of class, we encouraged everyone to introduce themselves to their neighbor—it helps foster that sense of community.