ERIN MEULBROEK

copywriter

 

(262) 909-6282

erinmeulbroek@gmail.com

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Hinge Health | Senior Copywriter/Content Strategist (Contract), Oct 2023 - March 2024


Copywriting + content strategy on a variety of B2B initiatives, including a series of product demo videos, online + onsite activations for the movement conference, promoting special reports + more.

One Medical | Copywriter, Nov 2021-March 2023


Wrote copy supporting a wide variety of B2C, B2B, and product marketing initiatives — from monthly newsletters and health awareness campaigns to new market launches, instructional videos, membership sale campaigns, OM’s annual regional conferences, and more.

Freelance Copywriter | April 2018-Present
Los Angeles, CA + remote

A little bit of everything — from email marketing and social (both paid and owned) to tv scripts and events — for brands like The Honest Company, TOMS, adidas, Tender Greens, POM Wonderful, FIJI Water, Landmark Wines, and AT&T. Here are some highlights:

  • One Medical, July-November 2021: wrote copy for email, web pages, and other digital assets, 2021 Flu Shot campaign

  • The Honest Company, January-June 2021: wrote copy for email, social, product description pages, blogs, and more.

  • Javelin Agency, October 2019-August 2020: wrote digital copy (app, social, email, and more) across multiple sectors of the AT&T business, mainly the AT&T THANKS loyalty program.

  • Happylucky, January-July 2019: worked as the sole copywriter on a bicoastal community building project for adidas Women, supporting the creative development of fitness and wellness events in NYC + LA while establishing a fun, empowering, inclusive brand voice for the community’s communications.

  • TOMS, October-November 2018: wrote email, web, and product copy for the US/CAN + EMEA markets for translation.

  • Tender Greens, August 2018-January 2019: wrote copy for paid + owned social, email marketing, new menu item launches, and more.

Zambezi | Junior Copywriter, April 2016-March 2018

Broadcast, social, experiential, and print work for brands like The Venetian Las Vegas, Cox Automotive, Hubert's Lemonade, Polished by Dr. Lancer, Venmo, and Samsung, as well as multiple new business pitches. 

Wunderman Chicago | Freelance Copywriter, October-November 2015

Activations, big ideas and shopper materials for brands like United Airlines, Bonefish Grill, DiGiorno and Ball Park.

R/GA Austin | Copywriting Intern, April-July 2015

Campaign development, social copywriting, and app content + copy development for brands like Fossil and Hello Kitty, as well as new business pitches.  

Hanson Dodge Creative | Freelance Copywriter, February 2015

Copy and conceptual support for outdoor lifestyle brands.  

DDB Chicago | Copywriting Intern, October-December 2014

Broadcast, social, experiential, and print assignments for brands like Kohler, State Farm, American Cancer Society, and McDonald’s.

EDUCATION

Chicago Portfolio School | Copywriting, 2013-2014

University of Wisconsin-Milwaukee | BA Journalism, Advertising and Media Studies, 2008-2012