Building off of the rollout of COVID-19 vaccines earlier in the year, we leaned in to the spirit of camaraderie for the 2021 flu season campaign.

The annual flu shot campaign is a major moment for the marketing team at One Medical — and one of my first projects with the team. I wrote the bulk of the copy, which included multiple emails, a landing page, in-office signage, direct mail, printable flyers for enterprise clients, onsite flu-shot clinics, and more.

And of course, we made stickers (for kids and grown-ups) as a little reward for getting your flu shot.