We took a product that may cause joy and made it into a brand that certainly will. Bright and whimsical with a mischievous side, everything Hubert’s does is undeniably fun. Introducing, Joy to the lemons. 

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We collaborated with illustrators to create a series of brand artwork that brightens up wherever they’re placed. Blending flavor cues with whimsical visuals, we created fun and functional digital, out of home and point of sale placements.

We also created a pair of cute, quirky animated pre-roll shorts to bring the world of Hubert's to life and brighten up your Hulu commercial breaks.